LOCALIZATION STRATEGIES FOR GLOBAL E-BUSINESS
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportuni...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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E-commerce PRINCIPLES, TECHNOLOGIES AND BUSINESS APPLICATIONS