Business-to-business marketing management strategies, cases and solutions

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Bibliographic Details
Other Authors:	Glynn, Mark S., Woodside, Arch G.
Format:	Book
Published:	Bingley, UK Emerald Group Publishing Limited 2012
Series:	Advances in business marketing & purchasing v. 18
Subjects:	Marketing > Management Industrial marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-470673
020	#	#	\|a 9781780525761
020	#	#	\|a 1780525761
040	#	#	\|a BTCTA \|d ITMB
090	0	0	\|a HF5415.13 \|b .B875 2012
245	0	0	\|a Business-to-business marketing management \|b strategies, cases and solutions \|c edited by Mark S. Glynn, Arch G. Woodside
260	#	#	\|a Bingley, UK \|b Emerald Group Publishing Limited \|c 2012
300	#	#	\|a xiv, 355 p. \|b ill. \|c 24 cm
490	1	#	\|a Advances in business marketing & purchasing \|v v. 18
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Industrial marketing
700	1	#	\|a Glynn, Mark S.
700	#	#	\|a Woodside, Arch G.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470673
964	#	#	\|c BOK \|d BM
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