Business-to-business marketing management strategies, cases and solutions

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Bibliographic Details
Other Authors:	Glynn, Mark S., Woodside, Arch G.
Format:	Book
Published:	Bingley, UK Emerald Group Publishing Limited 2012
Series:	Advances in business marketing & purchasing v. 18
Subjects:	Marketing > Management Industrial marketing
Online Access:	Click Here to View Status and Holdings.
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