Business-to-business marketing management strategies, cases and solutions

Business-to-business marketing management strategies, cases and solutions

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Bibliographic Details
Other Authors: Glynn, Mark S., Woodside, Arch G.
Format: Book
Published: Bingley, UK Emerald Group Publishing Limited 2012
Series:Advances in business marketing & purchasing v. 18
Subjects:
Marketing > Management
Industrial marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 355 p. ill. 24 cm
Bibliography:Includes bibliographical references
ISBN:9781780525761
1780525761

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