Product innovation toolbox a field guide to consumer understanding and research

Saved in:

Bibliographic Details
Other Authors:	Beckley, Jacqueline H, Paredes, Maria Dulce, Lopetcharat, Kannapon
Format:	Unknown
Published:	Ames, Iowa Wiley-Blackwell 2012
Subjects:	Marketing research New products Consumer behavior
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!

Similar Items