Product innovation toolbox a field guide to consumer understanding and research

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Bibliographic Details
Other Authors:	Beckley, Jacqueline H, Paredes, Maria Dulce, Lopetcharat, Kannapon
Format:	Book
Published:	Ames, Iowa Wiley-Blackwell 2012
Subjects:	Marketing research New products Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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