Product innovation toolbox a field guide to consumer understanding and research

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Bibliographic Details
Other Authors:	Beckley, Jacqueline H, Paredes, Maria Dulce, Lopetcharat, Kannapon
Format:	Unknown
Published:	Ames, Iowa Wiley-Blackwell 2012
Subjects:	Marketing research New products Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-469130
020	#	#	\|a 9780813823973 (hbk.)
020	#	#	\|a 0813823978 (hbk.)
040	#	#	\|a NhCcYBP \|d ITMB
090	0	0	\|a TS170 \|b .P758 2012
245	0	0	\|a Product innovation toolbox \|b a field guide to consumer understanding and research \|c edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat
260	#	#	\|a Ames, Iowa \|b Wiley-Blackwell \|c 2012
300	#	#	\|a xxiv, 392 p. \|b ill. \|c 25 cm
500	#	#	\|a Description based on print version record
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
650	#	0	\|a New products
650	#	0	\|a Consumer behavior
700	1	#	\|a Beckley, Jacqueline H
700	#	#	\|a Paredes, Maria Dulce
700	#	#	\|a Lopetcharat, Kannapon
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=469130
964	#	#	\|c BOK \|d AS
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