Product innovation toolbox a field guide to consumer understanding and research

Product innovation toolbox a field guide to consumer understanding and research

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Bibliographic Details
Other Authors: Beckley, Jacqueline H, Paredes, Maria Dulce, Lopetcharat, Kannapon
Format: Unknown
Published: Ames, Iowa Wiley-Blackwell 2012
Subjects:
Marketing research
New products
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Description based on print version record
Physical Description:xxiv, 392 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780813823973 (hbk.)
0813823978 (hbk.)

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