Towards service excellence in higher education a market oriented approach

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Bibliographic Details
Main Author:	Voon, Boo Ho
Format:	Unknown
Published:	Shah Alam, Selangor Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA 2009
Subjects:	Universities and colleges > Marketing Education, higher > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a BNM \|d ITMB
090	0	0	\|a LB2342.82 \|b .V66 2009
100	1	#	\|a Voon, Boo Ho
245	1	0	\|a Towards service excellence in higher education \|b a market oriented approach \|c Voon Boo Ho
260	#	#	\|a Shah Alam, Selangor \|b Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA \|c 2009
300	#	#	\|a xxii, 180 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Universities and colleges \|x Marketing
650	#	0	\|a Education, higher \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=465169
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