Towards service excellence in higher education a market oriented approach

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Bibliographic Details
Main Author:	Voon, Boo Ho
Format:	Book
Published:	Shah Alam, Selangor Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA 2009
Subjects:	Universities and colleges > Marketing Education, higher > Marketing
Online Access:	Click Here to View Status and Holdings.
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