Towards service excellence in higher education a market oriented approach

Towards service excellence in higher education a market oriented approach

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Bibliographic Details
Main Author: Voon, Boo Ho
Format: Book
Published: Shah Alam, Selangor Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA 2009
Subjects:
Universities and colleges > Marketing
Education, higher > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 180 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9673051046 (pbk.)
9789673051045 (pbk.)

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