The psychology of entertainment media blurring the lines between entertainment and persuasion

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Bibliographic Details
Other Authors:	Shrum, L. J.
Format:	Book
Published:	New York Routledge 2012
Edition:	2nd ed
Subjects:	Subliminal advertising Advertising > Psychological aspects Mass media > Psychological aspects Persuasion (Psychology) > Psychological aspects Manipulative behavior
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781848729445 (hardcover : alk. paper)
020	#	#	\|a 1848729448 (hardcover : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5827.9 \|b .P78 2012
245	0	4	\|a The psychology of entertainment media \|b blurring the lines between entertainment and persuasion \|c edited by L. J. Shrum
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Routledge \|c 2012
300	#	#	\|a xvii, 346 p. \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Subliminal advertising
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Mass media \|x Psychological aspects
650	#	0	\|a Persuasion (Psychology) \|x Psychological aspects
650	#	0	\|a Manipulative behavior
700	1	#	\|a Shrum, L. J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464742
964	#	#	\|c BOK \|d AU