The psychology of entertainment media blurring the lines between entertainment and persuasion

The psychology of entertainment media blurring the lines between entertainment and persuasion

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Bibliographic Details
Other Authors: Shrum, L. J.
Format: Book
Published: New York Routledge 2012
Edition:2nd ed
Subjects:
Subliminal advertising
Advertising > Psychological aspects
Mass media > Psychological aspects
Persuasion (Psychology) > Psychological aspects
Manipulative behavior
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 346 p. ill 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9781848729445 (hardcover : alk. paper)
1848729448 (hardcover : alk. paper)

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