PRODUCT MANAGEMENT & STRATEGY

PRODUCT MANAGEMENT & STRATEGY

Both product management and product strategy complement each other by having similar objective in galvanizing sales revenues, market share, and profit margins.

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Bibliographic Details
Main Authors: Lehmann, Donald R. (Author), Winer Russell S. (Author), Shamsul Baharin Saihani (Author), Mohd Kamal Mohammad Noor (Author), Azreen Joanna Abdul (Author), Nik Mohd Hazrul Nik Hashim (Author), Syed Shah Alam (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor McGraw Hill (Malaysia) 2010
Subjects:
Product management > Marketing
New products > Marketing
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