1000 retail graphics from signage to logos and everything in-store

"The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival....

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Bibliographic Details
Other Authors: Sutzer, Craig (Editor)
Format: Book
Language:English
Published: Gloucester, Mass. Rockport 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 1592535496  |q paperback 
020 # # |a 9781592535491  |q paperback 
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041 0 # |a eng 
090 0 0 |a NC1002.S54  |b T46 2009 
245 0 0 |a 1000 retail graphics  |b from signage to logos and everything in-store 
246 1 # |a Thousand retail graphics 
246 # # |a One thousand retail graphics 
264 # 1 |a Gloucester, Mass.  |b Rockport  |c 2009 
264 # 4 |c ©2009 
300 # # |a 440 pages  |b colour illustrations  |c 16 cm 
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520 # # |a "The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovating options. These 1,000 touchpoints of brand identity include promotional and printed materials, packaging, and signage that act as the headlines, punctuation, and in some cases the subtext of the surroundings in which they exist - a frenzied retail environment. These pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more." 
650 # 0 |a Signs and signboards  |x Design 
650 # 0 |a Retail trade 
700 1 # |a Sutzer, Craig  |e editor 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459947 
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