1000 retail graphics from signage to logos and everything in-store

"The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival....

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Bibliographic Details
Other Authors: Sutzer, Craig (Editor)
Format: Book
Language:English
Published: Gloucester, Mass. Rockport 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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