1000 retail graphics from signage to logos and everything in-store

• Other Authors: Sutzer, Craig (Editor)
• Format: Book
• Language: English
• Published: Gloucester, Mass. Rockport 2009
• Subjects: Signs and signboards > Design; Retail trade
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 440 pages colour illustrations 16 cm
• ISBN: 1592535496; 9781592535491

"The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovating options. These 1,000 touchpoints of brand identity include promotional and printed materials, packaging, and signage that act as the headlines, punctuation, and in some cases the subtext of the surroundings in which they exist - a frenzied retail environment. These pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more."