Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Thousand Oaks, Calif
SAGE
2011
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999 Published in cooperation with the Association for Consumer Research |
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| Physical Description: | xiv, 603 p. 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412980180 (cloth) 1412980186 (cloth) |
Handbook of marketing scales multi-item measures for marketing and consumer behavior research