Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Bibliographic Details
Other Authors:	Bearden, William O. 1945-, Netemeyer, Richard G. 1956-, Haws, Kelly L. 1956-
Format:	Book
Published:	Thousand Oaks, Calif SAGE 2011
Edition:	3rd ed.
Subjects:	Marketing research Consumer behavior > Research
Online Access:	Click Here to View Status and Holdings.
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