The Management of Technology and Innovation A Strategic Approach
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product dev...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
SOUTH_WESTERN CENGAGE Learning
2011
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0538478225 |q paperback |
| 020 | # | # | |a 9780538478229 |q paperback |
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| 100 | 1 | # | |a White, Margaret A. |e author |
| 245 | 1 | 4 | |a The Management of Technology and Innovation |b A Strategic Approach |c Margaret A. White, Garry D. Bruton |
| 246 | 1 | 4 | |a Management of technology & innovation |
| 250 | # | # | |a SECOND EDITION |
| 264 | # | 1 | |a Mason, OH |b SOUTH_WESTERN CENGAGE Learning |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxii, 388 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a voume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making. |
| 526 | 0 | # | |b BA244 |5 BM |
| 526 | 0 | # | |b Bachelor of Business Administration (Hons) Operation Management |5 Faculty of Business and Management |
| 650 | # | 0 | |a High technology industries |x Management |
| 650 | # | 0 | |a New products |x Management |
| 650 | # | 0 | |a Technological innovations |x Management |
| 700 | 1 | # | |a Bruton, Garry D. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459278 |
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The management of technology and innovation a strategic approach 
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION