The Management of Technology and Innovation A Strategic Approach

The Management of Technology and Innovation A Strategic Approach

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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product dev...

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Bibliographic Details
Main Authors: White, Margaret A. (Author), Bruton, Garry D. (Author)
Format: Book
Language:English
Published: Mason, OH SOUTH_WESTERN CENGAGE Learning 2011
Edition:SECOND EDITION
Subjects:
High technology industries > Management
New products > Management
Technological innovations > Management
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