The Management of Technology and Innovation A Strategic Approach

• Main Authors: White, Margaret A. (Author), Bruton, Garry D. (Author)
• Format: Book
• Language: English
• Published: Mason, OH SOUTH_WESTERN CENGAGE Learning 2011
• Edition: SECOND EDITION
• Subjects: High technology industries > Management; New products > Management; Technological innovations > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxii, 388 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0538478225; 9780538478229

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.