In-film advertising brand positioning strategy

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Bibliographic Details
Other Authors:	Kanchan, Prateek 1969-
Format:	Book
Published:	Hyderabad, India ICFAI University Press 2006
Series:	ICFAI books
Subjects:	Advertising > Brand name products > India Product placement in mass media Product placement in mass media > India
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF6146.P78 \|b I54 2006
245	0	0	\|a In-film advertising \|b brand positioning strategy \|c edited by Prateek Kanchan
260	#	#	\|a Hyderabad, India \|b ICFAI University Press \|c 2006
300	#	#	\|a vi, 180 p. \|b ill. \|c 23 cm
490	1	#	\|a ICFAI books
500	#	#	\|a Contributed articles; some previously published
504	#	#	\|a Includes bibliographicl references and index
650	#	0	\|a Advertising \|x Brand name products \|z India
650	#	0	\|a Advertising \|x Brand name products \|z India
650	#	0	\|a Product placement in mass media
650	#	0	\|a Product placement in mass media \|z India
700	1	#	\|a Kanchan, Prateek \|d 1969-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=453212
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