In-film advertising brand positioning strategy

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Bibliographic Details
Other Authors:	Kanchan, Prateek 1969-
Format:	Book
Published:	Hyderabad, India ICFAI University Press 2006
Series:	ICFAI books
Subjects:	Advertising > Brand name products > India Product placement in mass media Product placement in mass media > India
Online Access:	Click Here to View Status and Holdings.
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