In-film advertising brand positioning strategy

In-film advertising brand positioning strategy

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Bibliographic Details
Other Authors: Kanchan, Prateek 1969-
Format: Book
Published: Hyderabad, India ICFAI University Press 2006
Series:ICFAI books
Subjects:
Advertising > Brand name products > India
Product placement in mass media
Product placement in mass media > India
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Contributed articles; some previously published
Physical Description:vi, 180 p. ill. 23 cm
Bibliography:Includes bibliographicl references and index
ISBN:8131404862 (pbk.)
9788131404867 (pbk.)

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