Branding and sustainable competitive advantage building virtual presence

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Bibliographic Details
Other Authors:	Kapoor, Avinash, Kulshrestha, Chinmaya 1976-
Format:	Unknown
Published:	Hershey, PA Business Science Reference 2012
Subjects:	Branding (Marketing) Brand name products > Management Product management > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-449351
020	#	#	\|a 9781613501719 (hbk.)
020	#	#	\|a 1613501714 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .B72 2012
245	0	0	\|a Branding and sustainable competitive advantage \|b building virtual presence \|c Avinash Kapoor and Chinmaya Kulshretha, editors
260	#	#	\|a Hershey, PA \|b Business Science Reference \|c 2012
300	#	#	\|a xi, 282 p. \|b ill. \|c 30 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Product management \|x Management
700	1	#	\|a Kapoor, Avinash
700	#	#	\|a Kulshrestha, Chinmaya \|d 1976-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449351
964	#	#	\|c BOK \|d AP
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|01700##d0017.8\|\|