Branding and sustainable competitive advantage building virtual presence

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Bibliographic Details
Other Authors:	Kapoor, Avinash, Kulshrestha, Chinmaya 1976-
Format:	Book
Published:	Hershey, PA Business Science Reference 2012
Subjects:	Branding (Marketing) Brand name products > Management Product management > Management
Online Access:	Click Here to View Status and Holdings.
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