MARKETING real People, real Choices
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2012
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| Edition: | 7E |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xxiv, 570 pages colour illustrations colour map 28 cm |
| ISBN: | 013217684X 9780132176842 |
Marketing real people, real choices