MARKETING real People, real Choices

MARKETING real People, real Choices

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For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

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Bibliographic Details
Main Authors: Solomon, Michael R. (Author), Marshall, Greg W. (Author)
Other Authors: Stuart, Elnora W. author
Format: Book
Language:English
Published: Boston Prentice Hall 2012
Edition:7E
Subjects:
Marketing > Vocational guidance
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