Managing customer relationships a strategic framework

Managing customer relationships a strategic framework

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Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha 1952-
Format: Book
Published: Hoboken, NJ Wiley 2011
Edition:2nd ed.
Subjects:
Information storage and retrieval systems > Marketing
Consumers' preferences > Marketing
Relationship marketing
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Evolution of relationships with customers
  • The thinking behind customer relationships
  • Customer relationships : basic building blocks of IDIC and trust
  • Identifying customers
  • Differentiating customers : some customers are worth more than others.

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