Managing customer relationships a strategic framework

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Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha 1952-
Format:	Unknown
Published:	Hoboken, NJ Wiley 2011
Edition:	2nd ed.
Subjects:	Information storage and retrieval systems > Marketing Consumers' preferences > Marketing Relationship marketing Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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