Managing customer relationships a strategic framework

Managing customer relationships a strategic framework

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha 1952-
Format: Unknown
Published: Hoboken, NJ Wiley 2011
Edition:2nd ed.
Subjects:
Information storage and retrieval systems > Marketing
Consumers' preferences > Marketing
Relationship marketing
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-447063
005 202259233934
020 # # |a 9780470423479 (cloth) 
020 # # |a 0470423471 (cloth) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.5  |b .P458 2011 
100 1 # |a Peppers, Don. 
245 1 0 |a Managing customer relationships  |b a strategic framework  |c Don Peppers, Martha Rogers 
250 # # |a 2nd ed. 
260 # # |a Hoboken, NJ  |b Wiley  |c 2011 
300 # # |a xv, 512 p.  |b ill.  |c 26 cm. 
504 # # |a Includes bibliographical references and index. 
505 1 # |a Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others. 
526 0 # |a OCS462  |b BA235  |5 FBM 
526 0 # |a Managing Customer Knowledge  |b Bachelor of Health Administration (Hons.)  |5 Faculty of Business and Management 
526 0 # |a OCS462  |b BA234  |5 FBM 
526 0 # |a Managing Customer Knowledge  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
650 # 0 |a Information storage and retrieval systems  |x Marketing 
650 # 0 |a Consumers' preferences  |x Marketing 
650 # 0 |a Relationship marketing 
650 # 0 |a Customer relations  |x Management 
700 1 # |a Rogers, Martha  |c 1952- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=447063 
964 # # |c BOK  |d HS 
998 # # |a 00250##a006.2.2||00250##b006.2.2||00260##a006.2.2||00260##b006.2.2||00260##c006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2|| 

Similar Items