Managing customer relationships a strategic framework

Managing customer relationships a strategic framework

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Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha 1952-
Format: Unknown
Published: Hoboken, NJ Wiley 2011
Edition:2nd ed.
Subjects:
Information storage and retrieval systems > Marketing
Consumers' preferences > Marketing
Relationship marketing
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 512 p. ill. 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470423479 (cloth)
0470423471 (cloth)

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