The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello ...
Saved in:
| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York
American Management Association
2010
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
The ad-free brand secrets to building successful brands in a digital world 
Creating Brand Cool Brand Distinction in the Online Marketplace