The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello ...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York
American Management Association
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The ad-free brand secrets to building successful brands in a digital world 
Creating Brand Cool Brand Distinction in the Online Marketplace