SPORT MARKETING A Strategic Perspective
"Sports Marketing" takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
PEARSON Prentice Hall
2009
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0132285355 |q hardback |
| 020 | # | # | |a 9780132285353 |q hardback |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Shank, Matthew D. |e author |
| 245 | 1 | 0 | |a SPORT MARKETING |b A Strategic Perspective |c Matthew D. Shank, Ph.D. |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b PEARSON Prentice Hall |c 2009 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a xxiv, 453 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a "Sports Marketing" takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. MARKET An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors |
| 526 | 0 | # | |a SRB455 |b SR241 |5 SR |
| 526 | 0 | # | |a Sport Marketing Management |b Bachelor of Sports Management (Hons) |5 Faculty of Sports Science and Recreation |
| 650 | # | 0 | |a Sports |x Marketing |z United States |
| 650 | # | 0 | |a Sports |x Economic aspects |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=443688 |
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Sports marketing a strategic perspective