SPORT MARKETING A Strategic Perspective

SPORT MARKETING A Strategic Perspective

"Sports Marketing" takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity...

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Bibliographic Details
Main Author: Shank, Matthew D. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. PEARSON Prentice Hall 2009
Edition:Fourth Edition
Subjects:
Sports > Marketing > United States
Sports > Economic aspects > United States
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