Recycling & redesigning logos a designer's guide to refreshing & rethinking design

Recycling & redesigning logos a designer's guide to refreshing & rethinking design

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.This title demonstrates the s...

Full description

Saved in:
Bibliographic Details
Main Authors: Hodgson, Michae Michael R. (Author), Porter, Matthew (Author)
Format: Book
Language:English
Published: Beverly, Mass Rockport Publishers 2010
Subjects:
Logos (Symbols) > Design
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-442728
005 202113153128
008 t2010 a 000 eng D
020 # # |a 1592536115 
020 # # |a 9781592536115 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a NC1002.L63  |b H63 2010 
100 1 # |a Hodgson, Michae  |e author  |q Michael R. 
245 1 0 |a Recycling & redesigning logos  |b a designer's guide to refreshing & rethinking design  |c Michael Hodgson with Matthew Porter 
246 1 # |a Recycling and redesigning logos 
264 # 1 |a Beverly, Mass  |b Rockport Publishers  |c 2010 
264 # 4 |c ©2010 
300 # # |a 192 pages  |b colour illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
520 # # |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. 
650 # 0 |a Logos (Symbols)  |x Design 
700 1 # |a Porter, Matthew  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=442728 
964 # # |c BOK  |d AD 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items