Recycling & redesigning logos a designer's guide to refreshing & rethinking design

Recycling & redesigning logos a designer's guide to refreshing & rethinking design

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.This title demonstrates the s...

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Bibliographic Details
Main Authors: Hodgson, Michae Michael R. (Author), Porter, Matthew (Author)
Format: Book
Language:English
Published: Beverly, Mass Rockport Publishers 2010
Subjects:
Logos (Symbols) > Design
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