Social media metrics how to measure and optimize your marketing investment

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Bibliographic Details
Main Author:	Sterne, Jim 1955-
Format:	Book
Published:	Hoboken, N.J. John Wiley 2010
Series:	The new rules of social media series
Subjects:	Internet marketing Social media > Economic aspects Marketing research > Economic aspects Online social networks > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .S7419 2010
100	1	#	\|a Sterne, Jim \|d 1955-
245	1	0	\|a Social media metrics \|b how to measure and optimize your marketing investment \|c Jim Sterne
260	#	#	\|a Hoboken, N.J. \|b John Wiley \|c 2010
300	#	#	\|a xxxi, 240 p. \|b ill. \|c 24 cm
490	1	#	\|a The new rules of social media series
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a IMC407 \|b IM247 \|5 IM
526	0	#	\|a MANAGEMENT OF INTERNET INFORMATION SOURCES AND SERVICES \|b Bachelor of Information Science (Hons) Resource Centre Management \|5 Faculty of Information Management
650	#	0	\|a Internet marketing
650	#	0	\|a Social media \|x Economic aspects
650	#	0	\|a Marketing research \|x Economic aspects
650	#	0	\|a Online social networks \|x Economic aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=442681
964	#	#	\|c BOK \|d CS