Social media metrics how to measure and optimize your marketing investment

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Bibliographic Details
Main Author:	Sterne, Jim 1955-
Format:	Book
Published:	Hoboken, N.J. John Wiley 2010
Series:	The new rules of social media series
Subjects:	Internet marketing Social media > Economic aspects Marketing research > Economic aspects Online social networks > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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