Social media metrics how to measure and optimize your marketing investment

Social media metrics how to measure and optimize your marketing investment

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Bibliographic Details
Main Author: Sterne, Jim 1955-
Format: Book
Published: Hoboken, N.J. John Wiley 2010
Series:The new rules of social media series
Subjects:
Internet marketing
Social media > Economic aspects
Marketing research > Economic aspects
Online social networks > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxi, 240 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0470583789
9780470583784

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