Marketing management

Marketing management

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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane 1956- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2012
Edition:14th ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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