Marketing management
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Prentice Hall
2012
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Edition: | 14th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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