Marketing management
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2012
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| Edition: | 14th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Management