Marketing management
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2012
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| Edition: | 14th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice |
|---|---|
| Physical Description: | xxii, 657, [127] pages colour illustrations 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132102927 9780132102926 |
Marketing Management