The Tourism and Leisure Experience Consumer and Managerial Perspectives
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Bristol
CHANNEL VIEW PUBLICATIONS
2010
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| Series: | Aspects of tourism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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GNVQ advanced leisure and tourism