The Tourism and Leisure Experience Consumer and Managerial Perspectives

The Tourism and Leisure Experience Consumer and Managerial Perspectives

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...

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Bibliographic Details
Other Authors: Morgan, Michael 1948- (Editor), Lugosi, Peter (Editor), Ritchie, J. R. Brent (Editor)
Format: Book
Language:English
Published: Bristol CHANNEL VIEW PUBLICATIONS 2010
Series:Aspects of tourism
Subjects:
Tourism
Tourism > Management
Leisure recreation
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