The strategy and tactics of pricing a guide to growing more profitably
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
|
| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
The strategy and tactics of pricing a guide to profitable decision making
Pricing strategies
