The strategy and tactics of pricing a guide to growing more profitably
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. |
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| Item Description: | Includes index |
| Physical Description: | xiv, 334 pages illustrations 24 cm |
| ISBN: | 0136106811 9780136106814 |
The strategy and tactics of pricing a guide to profitable decision making