Strategic marketing
Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This ne...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2009
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| Edition: | 9th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing