Marketing in Travel and Tourism

Marketing in Travel and Tourism

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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently...

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Bibliographic Details
Main Authors: Middleton, Victor T. C. (Author), Fyall, Alan 1948 Sept. 29- (Author), Morgan, Michael 1948 Sept. 29- (Author)
Other Authors: Ranchhod, Ashok (Contributor)
Format: Book
Language:English
Published: Amsterdam Butterworth-Heinemann 2009
Edition:Fourth edition
Subjects:
Tourism > Marketing
Online Access:Click Here to View Status and Holdings.
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